Mar 20, 2009

M&M's | Coloful Fun Play | China

M&M's is re-launching in China to appeal to young consumers in transition from adolescence to adulthood.

M&M's | Coloful Fun Play | China
The central TV commercial, set in a Karaoke parlour, shows a group of young friends enjoying an unrestrained social evening, accompanied by the two M&M’s characters, who share the snack with the group. The integrated drive will run across TV, online and print media, as well as on bus LCD screens, until February next year.

Project Colorful Fun Play
Client Mars
Creative agency Nitro China
Executive creative director Jannifer Tan
Creative director Eric Wong
Copywriter Lidia Wang
Media agency MediaCom
Production house Greenspot
Exposure Television, print, outdoor, online
Campaign China

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