MK2 runs into storm over campaign for Chickeeduck clothes

<p>Hong Kong agency MK2 has defended the use of naked children in an </p><p>ad campaign for Chickeeduck children's clothing. </p><p><BR><BR> </p><p>Creative partner Kasey Lin said the agency did not adopt a </p><p>sensationalist approach in producing the TVC and that there was a clear </p><p>concept behind the execution. </p><p><BR><BR> </p><p>"All great advertising has to be bold, brave and different. The approach </p><p>we adopted was unusual and there was stopping power, which you need in </p><p>advertising, but it was not controversial for the sake of being </p><p>controversial. </p><p><BR><BR> </p><p>"Everything was linked up with clear ideas and logic. The tagline reads </p><p>'God created the best kids' wear. We create the next best', so our </p><p>message is 'after God, Chickeeduck produces the best clothing for </p><p>kids'," he told MEDIA. </p><p><BR><BR> </p><p>Mr Lin also denied that the ad could arouse paedophiles because </p><p>paedophiles were also attracted to fully-clothed children. </p><p><BR><BR> </p><p>The owner of Chickeeduck, Herbert Chow, initially rejected the </p><p>commercial but allowed it to be aired after his retail agents in </p><p>Singapore, Malaysia and Thailand gave it the thumbs up, Mr Lin </p><p>added. </p><p><BR><BR> </p><p>The production of the TVC was handled as sensitively as possible. </p><p><BR><BR> </p><p>"All the parents of the children were on location during the filming of </p><p>the commercial in Kuala Lumpur and Hong Kong. They were told in detail </p><p>the concept of the ad and what would be filmed and we stressed that </p><p>private parts would not be filmed," said Mr Lin. </p><p><BR><BR> </p>