Mizuno finalises China agency roster

Japanese sports apparel brand Mizuno has tapped Maxus Shanghai as its lead agency partner for a concerted branding push ahead of the 2008 Beijing Olympic Games, marking the first time the brand has opted for a roster ATL agency. <BR><BR> Maxus secured the business after a competitive pitch against several undisclosed agencies. Creative was also part of the review, with up to two agencies likely to be named to the brand's roster. <BR><BR> Agency chiefs declined to comment on the size of the account, but sources indicated the creative and media billings could total as much RMB60 million (US$7.5 million) up to the end of 2007.