Mizuno China selects Zou for Olympics drive

SHANGHAI - Japanese sports apparel brand Mizuno has handed its US$3million creative account to Zou China, a marketing agency specialising in sport, after a competitive pitch including Red Wasabi and Nitro China.

by | 12/01/2006

The decision finalises the brand's roster, after it earlier tapped GroupM agency Maxus to handle its estimated $3 million media business (Media, 21 September).

The review is part of the brand's plans to gear up its operations ahead of the coming Olympic Games.

Zou Marketing, which has previously worked on a number of sport-focussed brands including the NFL and the China Basketball Association, will take the lead on creative and brand communications strategy.