Mixi debuts Chinese site

SHANGHAI - Japanese social network leader Mixi.com has launched a localised, Mandarin-language site in mainland China.

Mixi had announced its planned launch in February along with plans to open a head office in Shanghai by the spring.

According to a Miki spokeswoman at the time, China - although a notoriously difficult market to penetrate - was attractive to the Japanese company because it is the fastest-growing major internet market in the world.

Mixi.cn supports blogs, photos and messaging.

Mixi claims 12 million page views a month in Japan and hosts more than 13 million users.
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