Mittare selects Publicis Thailand

BANGKOK - Publicis Thailand has been awarded the creative account of local insurer Mittare without a pitch.

The agency has been briefed to build awareness of the company, and develop campaigns for its car insurance products.

Publicis picked up the business as a result of work it produced this year for Thai government insurance body GIA, of which Mittare is a member. Mittare's advertising was previously done inhouse.