Mitsubishi calls Indonesian pitch

JAKARTA - Mitsubishi has called a full-service pitch involving three agencies that include TBWA, DraftFCB and incumbent Asatsu.

According to a source the company is on the lookout for an agency to handle its small truck brand Mitsubishi Colt Diesel.

The Mitsubishi account in Indonesia is currently split between DraftFCB, which takes care of its car brands, and Asatsu.

Mitsubishi total sales surged 60 per cent to 43,500 units in the first half of this year compared to the same period last year due to good sales of truck Fuso and Cold Diesel. The Japanese carmaker has been a leader in commercial car market but has a small share of passenger car market in the country.