Developed by TBWA, the campaign is targeted at teens and promotes the taste of the double-layered mint candy.
The creative strategy features the tag “Anyone can make great ads. We make great candies.” TBWA set out to create the worst ads possible since conventionally agencies try to make the best possible ads.
The creative strategy features the tag “Anyone can make great ads. We make great candies.” TBWA set out to create the worst ads possible since conventionally agencies try to make the best possible ads.
Project Mintz
Client Orang Tua Group
Creative agency TBWA
Executive creative director Steve Dodds
Creative director Wahyu Kentjana
Art directors Fajar, Seno, Ardi
Copywriter Moksa Djiwadana, Anggia
Agency Producer Ari Cahyadi
Production house Cinemasphere
Exposure Television