MINI spices up summer getaway with unexpected marketing drive on Repluse Bay

MINI successfully drew unexpected eyballs in Hong Kong by floating a 1:1 fiberglass MINI Countryman in Repulse Bay, alongside a huge inflatable billboard with the tagline 'MINI Countryman - getaway' on 21 August, to showcase MINI's brand attitude as a way of life than just a car, Alice B, an up-and-coming model, invited beach goers to have an upcome and personal experience with the MINI family, including MINI Cooper, MINI Cabrio, and MINI Countryman that were showcased on the beach.

by Benjamin Li