Ashutosh Srivastava, Asia-Pacific leader of Mindshare, confirmed the news and said that Chakrabarti will take over client leadership for PepsiCo in India, which is the agency’s largest engagement in the country.
“In the reorganisation, we are building a full-service team for Pepsi in line with their requirements, and Chanchal will lead this team. In addition, Chanchal also has specific responsibilities to help grow our operations in Pakistan, Sri Lanka and Bangladesh.”
Chakrabarti joined Mindshare Malaysia in 2001 and was made managing director when GroupM was established and Henry Tan became CEO for the group.
Rahul Thappa, who takes over, was part of the team that competed with OMD for Unilever business last year. According to Srivastava, Thappa “was groomed for succession by Henry and Chanchal, and has worked closely with Chanchal and Paul Corrigan, current CEO of GroupM Malaysia to step into his new role mid 2008.”