The Aegis agency was appointed on an interim basis last year by the Nippon Paint, after the business was shifted out of incumbent Starcom. The development comes as MindShare’s Shanghai office also wins new assignments for Reader’s Digest and Zespri Fruit.
MindShare wins Nippon Paint
SHANGHAI - Nippon Paint has handed its Rmb 700 million (US$96 million) China media buying and planning business to MindShare after a review that also included Carat.