MindShare to handle Volvo planning in Japan

TOKYO - Volvo has transferred its strategic planning business from Dentsu Y&R to MindShare Japan without a pitch.

by | 03/09/2008

The move follows recent ROI consultation work by MindShare for Volvo. The car manufacturer is understood to have been seeking a fresh approach to its media strategy that was more in line with its business objectives in Japan.

Hakuhodo retains Volvo’s media buying account.