Matthew Miller
May 25, 2017

Mindshare tipped to prevail in Yum China pitch

The owner of Pizza Hut and KFC will stick with its longtime partner after a pitch that involved Zenith, UM and Carat, Campaign Asia-Pacific has learned.

GroupM agency Mindshare is tipped to have retained planning and buying duties across all media for Yum China, the mainland licensee of KFC and Pizza Hut, following a pitch that included Publicis Media's Zenith, IPG Mediabrands' UM, and Denstu Aegis Network's Carat, according to sources.

The media account, which Mindshare has held for going on 20 years, is reportedly worth between US$600 million and US$800 million in billings.

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