The GroupM agency also won five silvers and two bronze medals, making it the winner in the media section of the fest with a total tally of 10 trophies. JWT followed with five wins while Contract took third place with three awards.
“All our wins are testimony to a communications approach that focuses on delivering a consumer experience, rather than just one-way communication,” said Gowtha-man Ragothaman, managing director, MindShare.
In the creative segment, Rediffusion DY&R was awarded 40 medals, including four golds. Grey Worldwide took the second place with 31 awards, including one gold, while Leo Burnett was third with 29 trophies. Confident of a repeat performance next year, Mahesh Chauhan, president, Rediffusion DY&R, said: “We are going to kill the others next year.”
McCann Erickson’s work on Happydent won the Grand Prix in the TV category; while JWT bagged a Grand Prix in outdoor for its ‘Kurkure’ campaign.
