MindShare strengthens grip on Nestlé

Nestlé has retained MindShare as its media partner in Malaysia and Singapore, dropping Universal McCann which handles planning in Singapore. MindShare, battling ZenithOptimedia for Nestlé's media business, also retained the Indonesia brief last month. A number of other reviews from Nestlé are imminent including its mainland China pitch, delayed due to a food scare, expected to take place over the next few weeks.