MindShare replaces incumbent PHD, and is expected to find ways to build the NETS ‘Make life great’ brand through digital media.
NETS competes with EZLink, however mobile operators SingTel and StarHub are moving into the electronic payment space too, with M-payment services.
MindShare Singapore lands NETS
SINGAPORE - Network for Electronic Transfers Singapore, better known as NETS, has awarded its media account to MindShare as the company looks to take on rising competition in the city-state's e-payment sector.
