Lim has 15 years of integrated communications experience, from stints with creative agencies such as Saatchi & Saatchi, Leo Burnett and Dentsu.
Sony Wong, MD of Mindshare Singapore, said: “He will contribute significantly to our marketing investment philosophy of value exchange between brands, consumers and corporations to create competitive advantage for our clients. While traditional media services will continue to be a vital part of our offering, we have, over the past year, integrated specialist and innovative services such as digital planning, business planning, content creation, entertainment and performance management into our structure, in line with the needs of our clients globally.”
Sony Wong, MD of Mindshare Singapore, said: “He will contribute significantly to our marketing investment philosophy of value exchange between brands, consumers and corporations to create competitive advantage for our clients. While traditional media services will continue to be a vital part of our offering, we have, over the past year, integrated specialist and innovative services such as digital planning, business planning, content creation, entertainment and performance management into our structure, in line with the needs of our clients globally.”
In addition, MindShare has appointed former Diageo senior brand manager for Moët Hennessy, Cornelia Lim, as associate director to work on its Asia-Pacific Breweries (APB) Tiger Beer business.
A former APB marketer herself, she joins with 10 years experience in marketing communication duties.
