MindShare signs up for Nielsen//NetRatings

<p>ACNielsen eRatings.com, a venture between ACNielsen and NetRatings, has </p><p>signed up MindShare as a subscriber for its Nielsen//NetRatings service </p><p>in Singapore, Hong Kong, Taiwan, Japan, China and Australia. </p><p><BR><BR> </p><p>MindShare has subscribed to the audience measurement service for its </p><p>m-digital Internet specialist division, which will receive audience </p><p>activity information on websites and advertising banners, collected in </p><p>real-time from panels in each country. </p><p><BR><BR> </p><p>In Singapore, data from Nielsen//NetRatings became available this month; </p><p>local data from China, Hong Kong and Taiwan will not be available until </p><p>early next year, as the service has not yet been launched in those </p><p>markets. </p><p><BR><BR> </p><p>"The fact that MindShare has signed up (for these markets), where we </p><p>have yet to launch, supports the view that Nielsen//NetRatings is fast </p><p>becoming the gloabl currency for measuring the Internet," said ACNielsen </p><p>eRatings.com president William Pulver. </p><p><BR><BR> </p>