The decision comes after a comprehensive 12-agency creative and media review that earlier saw Grey and Publicis win creative for Brand’s Essence of Chicken and Bird’s Nest, respectively.
“MindShare’s presentation was more thorough, with more resources to support our different product lines,” said Koby Kwan, marketing head of Cerebos Hong Kong. “OMD was also very strong but lost the pitch marginally, it was a tough decision.”
“MindShare’s presentation was more thorough, with more resources to support our different product lines,” said Koby Kwan, marketing head of Cerebos Hong Kong. “OMD was also very strong but lost the pitch marginally, it was a tough decision.”
