Eaton and Wang’s roles are to educate clients on content solutions and increase cost efficiency and services in their regions.
One of their key challenges is to create an incentive for clients to switch and to try something new and to demonstrate how ‘Invention’ generates product demand and ROI for clients.
One of their key challenges is to create an incentive for clients to switch and to try something new and to demonstrate how ‘Invention’ generates product demand and ROI for clients.
“Marketers have thought of content as an expensive luxury, but with the downturn, clients are looking very strictly at their budgets and content is proving to be a cheaper, more efficient solution,” said Eaton
Eaton joined Mindshare in 2006 and followed the development of Ugly Betty and Driving me Crazy for Unilever and Ford, respectively, in China. He will be based in Hong Kong and report to Andrew Meaden, leader of North Asia.
Wang was previously with GroupM China as director of ESP Interaction (entertainment, sports and partnerships). She will work closely with Eaton and report to Karl Cluck, leader of Invention, China.
Invention is the specialised strategic communication and content creative offering service for on and offline media. Key clients that Eaton and Wang will focus on are Unilever (Dove, Lipton, Ponds), Land Rover, Nippon Paint, Bausch & Lomb and Tourism New Zealand.
