The overhaul will result in one P&L and will see nearly 12 separate agency units and disciplines transferred into four new divisions: client leadership, business planning, invention and exchange media.
The agency's Interaction unit will also be dissolved, with all functions and staff moving into the core organisation.
The agency's Interaction unit will also be dissolved, with all functions and staff moving into the core organisation.
According to Ashutosh Srivastava (pictured), MindShare Asia-Pacific CEO, the leaders for each of the functions and clients will be announced at the agency's regional meeting in Bali this week.