MindShare has won more than US$60 million worth of new
business across Asia-Pacific in the second quarter of this year.
Billings were spread across a variety of categories, including
telecommunications, FMCG and property, and were also balanced across the
media agency's 13 regional offices.
MindShare Asia-Pacific CEO Kelly Clark said that significant growth was
being reported in most major regional markets but "what is encouraging
is that this growth is not coming from a single market or a single
advertiser category".
Dotcoms accounted for 25 per cent of the new wins picked up in the
second quarter, including entertainment portal Stareastnet; and Trade
Easy, an Internet payment system.
Major non-dotcom wins included Eastern Communications, a mobile
telecommunications retailer in Shanghai; Xian Jannsen pharmaceuticals in
China; and Star TV across Asia-Pacific.
Its regional billings in the first half, not including Japan, grew 17
per cent year-on-year to US$2.7 billion.
