Mindshare nets Pepsi's $12 million media brief in Thailand

BANGKOK - Pepsi has handed over its $12 million media brief to Mindshare after shortlisting two agencies, including Dentsu Media Palette.

by Asiya Bakht | 11/07/2008

Incumbent OMD did not make the shortlist, even though it was in running in the first round. Pepsi is globally aligned to OMD.

Thailand is one of the few countries where Pepsi leads Coke and its cola has a market share that is higher than 60 per cent.

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