Mindshare names Surbsuk to head trading arm

BANGKOK - Mindshare Thailand has promoted investment director, Rathakorn Surbsuk (pictured) to head of The Exchange, the agency's trading arm.

Surbsuk started at the GroupM agency as a planner in 2001, working on a variety of clients including Pepsi, Kimberly-Clark, KFC, Siemens and Northwest Airlines.

In 2004, he moved to the agency’s Unilever team to set up a Media Investment Unit that oversaw more than 3 billion baht (US$88 million) of media investment.

In his new role, Surbsuk will create and oversee investment strategies across all clients.

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