To date, the media agency has been managed by GroupM Philippines CEO Mitos Borromeo. "In the past year, I have been MD of MindShare, Maxus and CEO of GroupM," said Borromeo. "Hiring Bunny will allow me to relinquish my MD roles and concentrate on running GroupM, which involves finding ways to find synergies between MindShare, Maxus, MEC and MediaCom."
Aguilar was previously client service director of Ogilvy & Mather. He has also worked at Lowe and Leo Burnett on accounts such as Unilever, Procter & Gamble, Kraft, Motorola, Nike and Nestle. "I came from a creative agency myself (Lowe and JWT) and MindShare was my first media agency," said Borromeo. "Bunny will continue what I've started at MindShare, which is to bring in more strategic thinking and ensure top level client servicing. I've never met anyone with as much passion as Bunny in embracing media. It will be a challenge, but one he is excited to face."
