MindShare lifts Lim to MD role in Guangzhou

<P>MindShare Guangzhou general manager Siew Ping Lim has been elevated to the newly-created post of managing director in conjunction with a raft of internal promotions, as the network prepares for further mainland expansion.<BR>Lim will report to Andrew Meaden, managing partner MindShare Central and Southern China, who recently joined from MindShare Japan following the network's decision to split its China management duties into two parts in the face of strong growth forecasts. </P> <P><br><br><BR>Lim said her new role would include business development, managing the operation internally, staff development and client relationships. She added that the role would allow her to broaden her remit, which also includes seeking out new agency and media partnerships in her geographical region.</P> <P><br><br><BR>"It's an extension of my involvement in certain other areas. With this promotion I see my role as extending towards building a more solid base with more advanced business models, along with expansion into areas of Southern China," said Lim.</P> <P><br><br><BR>"I'm looking forward to the challenge as I have had a lot of experience running a team in a complicated market like Southern China," she added.</P> <P><br><br><BR>Among the 15 other staff promotions in Guangzhou, Asmita Dubey has been appointed planning director to manage Pepsi, BP and the MangoCity travel site. Simon Shen and Lili Chen have been promoted to associate negotiation director (print) and associate planning manager respectively, to work across a number of clients.</P>