MindShare keeps $16m Australian Diageo business

<p>SYDNEY: MindShare has retained the A$30 million (about </p><p>US$16 million) Diageo account following a pitch against four </p><p>other agencies. </p><p><BR><BR> </p><p>Diageo has a number of major brands in Australia, including Burger King, </p><p>Guinness UDV and Pillsbury. </p><p><BR><BR> </p><p>MindShare Asia-Pacific chief executive, Kelly Clark, said the pitch </p><p>focused on providing "new consumer insights, innovative commu- nication </p><p>channel planning strategies, particularly as it related to how the </p><p>brands' consumers use different media channels (and) highly- competitive </p><p>buying results across the total portfolio". </p><p><BR><BR> </p><p>MindShare Sydney managing director, Beverley Price, said it was one of </p><p>the more rigorous reviews conducted. "We have shown that we can continue </p><p>to meet its requirements with strong strategic skills and buying </p><p>capabilities as well as a clear understanding of its customers and </p><p>broader business objectives." </p><p><BR><BR> </p>