SYDNEY: MindShare has retained the A$30 million (about
US$16 million) Diageo account following a pitch against four
other agencies.
Diageo has a number of major brands in Australia, including Burger King,
Guinness UDV and Pillsbury.
MindShare Asia-Pacific chief executive, Kelly Clark, said the pitch
focused on providing "new consumer insights, innovative commu- nication
channel planning strategies, particularly as it related to how the
brands' consumers use different media channels (and) highly- competitive
buying results across the total portfolio".
MindShare Sydney managing director, Beverley Price, said it was one of
the more rigorous reviews conducted. "We have shown that we can continue
to meet its requirements with strong strategic skills and buying
capabilities as well as a clear understanding of its customers and
broader business objectives."
