MindShare Hong Kong

<p>MindShare Hong Kong recently demonstrated that interactive media is </p><p>not necessarily limited to the Internet or digital media. </p><p><BR><BR> </p><p>A 2-D bus shelter poster for client One2Free's horse racing betting </p><p>service campaign featured a mock-up of a mobile phone, together with a </p><p>betting programme installed inside the bus shelter panel. </p><p><BR><BR> </p><p>Consumers could touch the keypads on the poster and follow step-by-step </p><p>instructions on the large handset screen and learn to use the betting </p><p>services via their own mobile phones. </p><p><BR><BR> </p><p>MindShare associate director Becky Lam said this 2-D bus shelter poster </p><p>turned a traditional medium into an interactive medium, and allowed the </p><p>brand to interact with consumers. </p><p><BR><BR> </p><p>The interactive One2Free posters were located at five key sites across </p><p>Hong Kong. </p><p><BR><BR> </p><p>- Submissions for Smart Media should be sent to MEDIA, 6/F Ming An </p><p>Plaza, Phase II, 8 Sunning Road, Causeway Bay, Hong Kong. Please send </p><p>visuals of your nomination, as well as a comment on why you thought it </p><p>worthy of inclusion in the Far Eastern Economic Review's Smart Media </p><p>column. </p><p><BR><BR> </p><p>Smart Media - sponsored by Far Eastern Economic Review. </p><p><BR><BR> </p>