Planned out of MindShare’s Shanghai office, the Zoom campaign ran in Shanghai, Beijing and Guangzhou. Bluetooth technology was used in special “information shelters”, offering a chance to win a pair of Zoom’s by running between the shelter and the closest Nike shop.
OMD took home the prize as Agency of the Year. The judges noted: “Cynicism is easy, but the reality for other agencies is that, time and again, OMD wins when it comes to convincing the judges at the big awards.”
Advertiser of the Year went to Unilever, for embracing creative media channels for unexpected brands such as deodorants for middle-aged men. Starcom Sweden was hailed Agency Office of the Year.
