Lin replaces Andrew Carter, who was the previous national tactical planning head at Mindshare Shanghai
Dubey separately takes on the role left by Lim after her promotion to the vice-president of Mindshare Beijing. Dubey relocated to Beijing as the deputy leader from the Guangzhou office in 2008. Lim said: “Asmita is very committed to China. She has acquired a very solid understanding of the China market by ‘getting her hands dirty’”.
The replacements for the positions left by Lin and Dubey have not been decided yet.