MindShare Chengdu picks up local pharma brand
MindShare Chengdu has picked up its first locally sourced client, Baili Pharmaceuticals. <BR><BR> MindShare triumphed in a pitch against a number of local media shops, marking the first time the pharma company has tapped a 4As agency for its work. <BR><BR> The agency will concentrate on advising Baili on its channel mix, as well as building the brand across other markets in China. The first work is expected to break later this year.