MindShare bags Nike Japan
MindShare has been appointed to handle media planning for Nike's US$35 million Japanese account. <br><br> Buying duties remain with incumbent Daiku. Nike recently reported a five percent drop in quarterly net profit due to heavy World Cup-related marketing spending. Its Japan business is expected to accelerate in the second half of 2007.
Please sign in below or access limited articles a month after free, fast registration.
If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.
Sign In
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ Unlimited access to all Campaign Asia content
✓ Real-world campaign case studies and career insights
✓ Exclusive reports, industry news, and annual features