Binns, who has spent the last two years as the head of Mindshare's tactical planning in China, will now be the agency's head of trading for Southeast Asia, based in Bangkok.
In his new role, Binns will be responsible for the development and management of Mindshare's media investment and tactical planning product offering for key regional and local clients.
Commenting on Binns; appointment, Ashutosh Srivastava, CEO of Mindshare Asia-Pacific, said, "Nick has a unique blend of experiences from mature and emerging markets which will be invaluable in bringing in new practices and enhancing our trading delivery for clients in Southeast Asia."
A native of the UK, Binns had spent eight years in Mindshare London and two years in Mindshare Shanghai's tactical planning department.
