The bank recently handed its creative account worth US$2.2 million to BBDO/Proximity.
Bank Negara Malaysia, Malaysia’s Central Bank, is preparing to relaunch its numismatic museum and art gallery and had called five agencies including Bozell, JWT, Milk+Co and Oxygen to pitch for the account.
Bank Negara Malaysia, Malaysia’s Central Bank, is preparing to relaunch its numismatic museum and art gallery and had called five agencies including Bozell, JWT, Milk+Co and Oxygen to pitch for the account.
The museum was set up in 1989 inside the Central Bank Building in Malaysia and was recently moved to a new location.
