Richard Chin and Carina Teo, both designers, join from JWT, the former agency of MD Neal Estavillo. Ken Goh and Monica Chen (pictured) join as senior art director and associate creative director, respectively, from DraftFCB. They are reunited with Yap Pow Hoong, Milk+Co's ECD, who joined from DraftFCB in February this year.
Yap said: "These are people we feel will fit into the new culture of Milk+Co. They are, of course, very talented in their respective fields. But just as important is that they take a collaborative approach to their work."
He added: "Awards will be important to the agency as we progress - but with real work. We don't want empty fame."
Milk+Co became the new name for DDB International last week, when the agency ushered in a fresh positioning. The 'Milk' in the name positions the agency as a nurturer of brands, while the '+Co' represents the agency's collaborative nature, Estavillo explained.
DDB International has long been overshadowed by its larger sister agency Naga DDB. Estavillo joined in September with a brief to revive the agency's fortunes following the departure of long-time CEO Florence Loh.
