Mercado, who has spent 11 years with with Publicis Groupe in the Philippines, Thailand and Malaysia, will report to Andre S Kahn, chairman of the agency.
Mercado said: “Leaving the Publicis umbrella has been difficult but an independent agency provides the flexibility and creativity to build your own positioning."
Mercado said: “Leaving the Publicis umbrella has been difficult but an independent agency provides the flexibility and creativity to build your own positioning."
"The media scenario is changing rapidly and most agencies are trying to reinvent themselves. My effort will be to find the best positioning for J Romero and Associates.”
