Miele kicks off a ‘Cool index contest’ to redefine cool

South China Morning Post (SCMP)'s advertising and marketing services division is kicking off a ‘Cool index contest’ for premium German domestic appliance brand Miele today. The objective of this campaign is to create awareness of Miele’s new Cooling Range.

by Benjamin Li

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now