Middle-age male celebrities are top of the pops in China brand endorsement league: Millward Brown

Millward Brown's China Celebrity Z 2012 Q1 Report shows that 43 per cent of brands in China used at least one celebrity as their brand ambassador. Middle-age male celebrities like Jackie Chan, Andy Lau and Jet Li hold the top spots, while female and younger celebrities have more of a following in social media. Here are some interesting findings from the report.

by Benjamin Li

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