Microsoft Thailand taps McCann for creative duties

Microsoft Thailand has appointed McCann Erickson Thailand as its local creative agency after a four-way pitch that reportedly included Leo Burnett, Publicis and incumbent In-House. <BR><BR> The account move means an extension of McCann's global AOR relationship with the US software giant. <BR><BR> "Our research showed that everyone had heard of Microsoft, yet amazingly few understood much about what Microsoft actually do: their products, and importantly their services," said McCann Worldgroup Thailand CEO, Mark Ingrouille. <BR><BR> "Our job is to change that."