The name change is believed to be partly in response to media agency comments that the name is too long and clunky, and portrays Microsoft as old- fashioned.
Microsoft Advertising brings together the company's range of digital advertising platforms such as MSN, Windows Live, Xbox and Massive.
Microsoft Advertising brings together the company's range of digital advertising platforms such as MSN, Windows Live, Xbox and Massive.
Kenneth Andrew, the marketing director of Microsoft Advertiser and Publisher Solutions, noted: "The new name is designed to let customers know that we’re committed to making sense out of a complex environment, and that we have everything they need, all under one roof."