Microsoft will offer advertisers in Asia a platform for reaching audiences via MSN's pre-programmed content and all 20 interactive properties under the Windows Live umbrella, including Windows Live Mail, Live Messenger and Live Search.
Microsoft also aims to offer over a dozen properties, including Xbox Live, and opportunities with partners such as Facebook. and in-game advertiser Massive Inc.
"The real strength will be in the addition of Xbox and Office Online," said Alice Manners, COO, GroupM Interaction Asia-Pacific.
