Titled ‘Explore my way’, the objective of the campaign is to raise the currently low cognisance on browser experiences. Rishi Srivastava, consumer and online marketing officer of Microsoft India, said that many netizens are unaware that better browsers can enhance the online experience and create ‘fun’.
The creative concept is based on daily user experiences and offers solutions to personalise and create convenience. The microsite contains a light-hearted quiz and quirky viral videos for people to share.
Credits:
Viral creative agency Breakthrough
Digital agency Quasar
Rich media innovations agency Webchutney and Planet Surd
