Michelin shifts media to MEC

KUALA LUMPUR - MEC Malaysia has won the media account of tyre giant Michelin, taking the business from incumbent OMD.

The pitch tasked an undisclosed number of agencies to create one campaign based on a conventional media strategy and also launch a corporate website.

Mediaedge:cia and MEC Interaction will begin work on both campaign elements to run until the end of this year.