Michelin reviews regional media assignments

ASIA-PACIFIC - Michelin has kicked off a review of its regional media assignments, with China and Malaysia believed to currently be in play.

by | 06/17/2007

In China, incumbent OMD is reportedly defending the business against GroupM agencies MEC and MediaCom.
While MEC is currently Michelin’s Europe incumbent, the brand splits its Asia-Pacific duties according to local market alignment, with OMD in charge of a number of markets including China, Malaysia, Singapore and Thailand.

According to sources, the current reviews are being driven by procurement.

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