The tyre giant has previously worked with agencies on a project basis in Japan, but is now looking to step up expansion plans in the country. Nielsen estimates the brand's adspend at approximately US$1.9million.
MEC handles the Michelin account for several European markets as well as in China and Malaysia. However, local markets pitch separately.Michelin Japan hands media to MEC
TOKYO - MEC Tokyo has won a competitive pitch centred on strategy for Michelin Japan's media planning business.
