MICA launches website to promote active citizenry

SINGAPORE - Singapore's Ministry of Information, Communications and the Arts (MICA) has launched a new site, developed by Convertium, to promote active citizenry and national pride.

The MySingapore site was launched as an outlet for locals to band together and features user-generated content on what makes Singapore unique.
Web visitors are also encouraged to start citizen projects while daily polls, a blog, photo cum video gallery, and community forum helps give the local population a voice.

With a creative strategy to emphasise the Singaporean identity, Gerard Lim, MD of Convertium, called the site a “a far-sighted initiative” and added: “It’s good that the many patriotic Singaporeans, and friends of Singapore, get a permanent home online to share and support all things Singapore.”
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