Metro win caps MediaWise triple play

MediaWise Singapore has snared the media brief for department store Metro's upcoming brand campaign, which will aim to target a younger consumer base. <BR><BR> Previously handled by Zenith, the win caps a successful period for the Omnicom agency, after scooping new assignments from human resources player TMP Worldwide and the massive VivoCity retail development, following a multi-agency pitch. They follow the appointment of Pat Lim as MediaWise Singapore GM late last year (Media, November 15). <BR><BR> "Pat has come in and, with her team, managed to put the right insights and strategy to the right category of clients," said OMD Southeast Asia MD Jim Goh.