The assignment includes strategic planning, creative development, Media planning and buying and integrated communications activities. MetLife is a joint-venture between the US' leading insurer and China's Capital Airport Holding Company. the state-owned enterprise that manages one of the largest mainland airports, Beijing Capital International Airport.
MetLife hires Grey to launch brand in China
Sino-US joint-venture MetLife has tapped Grey Beijing to handle its China business, including the insurer's launch activities on the mainland.