Metersbonwe continues to use the star power of Taiwanese singer Jay Chou. The campaign rest on Mpolar.com.cn, a website designed in 2D and 3D and linked to major social networking portals like RenRen, MSN, Sina, QQ and Kaixin.
‘Play cool’ is the new theme for M Polar and the focus of the campaign is the brand's latest down jacket line.
Visitors can put on their 3D glasses and browse through a mix-and-match look book, the TVC and other M Polar downloads. The digital project is developed by Bluedoor.
M Polar follows the creation of the M Jeans sub-brand by Metersbonwe. The fashion brand called a creative pitch for M Jeans in July 2010.
