Meritus Analytics opens doors in China

Meritus Analytics has launched an operation in China, in a bid to enhance GroupM's service offering to clients on the mainland. <BR><BR> Meritus - a WPP/GroupM joint venture in partnership with consulting and technology services company Covansys - will provide data analysis services across a number of categories in China, including banking, aviation, telecommunications and insurance, with a view to maximising clients' return on investment. <BR><BR> "Meritus Analytics will use its data consulting and data analysis services to help customers identify the elements which affect their business the most," said Bessie Lee, CEO, GroupM China.